Putting time and effort into developing clever creative really makes the difference with these ads, as larger real estate and unconventional shapes allow advertisers to play with aesthetics without typical space limits. These towering ads pique the interest of those passing by, offering advertising at a more elevated height than even billboards. Wallscapes are exactly what they sound like – the wall of a building or structure creates a sweeping scape with ad content that has the potential to go viral. Spectacular and eye-catching, a wallscape is a powerful outdoor advertising tool for building valuable connections with viewers. Bulletins are sized approximately around 14′ x 48′, though these can vary. Their size does allow for further customization, making it possible to add on embellishments and extensions above and beyond the typical billboard space. To ease their carbon footprint, many companies now offer sustainable materials that can be recycled after a campaign has ended.Īlong with the powerful impact and giant size of the bulletin boards comes a larger price tag.
These billboards are often purchased for an extended period of time – some for 12 weeks – creating a longer-lasting reach with higher frequency and more impact on passersby. LA traffic offers a mixed audience of locals and visitors alike.
Billboard advertising drivers#
Typically, bulletins are situated on expressways and over major roadways, front and center for drivers as they sit in traffic on their way to work, tourist attractions, or simply errands. The largest type of billboard advertising – and arguably the most impactful – is the bulletin. First, let’s go over the kinds of out-of-home advertising available in LA. And as a result, this prime real estate can cost upwards of $20,000. These unique ad spaces situated around LA are in high demand as they offer exclusive advertising and branding opportunities. Los Angeles is an outdoor advertising hotspot with just under 4 million residents and 50 million tourists that visit annually. Travel time to work measures in at a mean of 32 minutes, providing ample time to connect with those billboards and all outdoor ads en route. The median LA household income sits just above $62,000.īillboard content typically advertises the latest television shows, movies, music, and fashion in Los Angeles. Just over half of residents identify as female. The makeup of Los Angeles is becoming more and more diverse, with nearly half of the population in Los Angeles identifying as Hispanic, just over 11% Asian, nearly 9% black or African American, and almost 30% white. Here, they can connect with an exclusive, diverse, and wide array of residents and tourists alike, building brand recognition and boosting sales. It’s obvious why advertisers, brands, and businesses compete and pay big bucks to feature their content on LA billboards, transit shelters, rideshare vehicles, and other out-of-home and outdoor advertising spots around town. Billboard advertising in LA can be quite costly but the exposure, reach, and traffic available there make it unlike anywhere else in the world. If you’ve ever driven down Sunset Boulevard or the 405, then you know why Los Angeles is the picturesque city of outdoor and out-of-home (OOH) advertising dreams.
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